Created in 2012, the German Design Award is the premier international award awarded by the German Design Council and aims to discover, present and honor unique design solutions.
The projects are evaluated in the areas of Product Design, Universal Design and Communication Design by a jury made up of 45 experts who annually distinguish the ones that are most evident in the international scene.
According to the organization, this is one of the most prestigious design competitions in the world and highly regarded not only among professionals in the field but also in other circles. The nomination for the Prize is in itself an important recognition, since only the candidates who stand out for their high quality and creativity of the projects developed are invited to participate.
The awards ceremony will take place in Frankfurt in the context of the Ambiente fair next year, on a date to be announced.
The project we developed for the Krush-it brand stands out as the first boutique fitness that has opened doors in Portugal! We can define Krush-it as a pay as you go gym, with a clear focus on design and high intensity classes. The developed image is intended to rip the usual patterns in the Portuguese gym industry, with a mystique and an addictive urban environment – the main idea was to create a private club atmosphere! The inner image reflects an underground and disruptive design in result of a mixture of rough materials and imperfect surfaces, in contrast with details of luxury objects and shinning textures. The training combined with the dark careful lighting environment transports us to an imaginary where our alter-ego can reveal its more warlike side.